A recognisable personality
The Little Leaps identity and character artwork give the developing site a friendly visual language. Age-stage content helps organise information around a child’s stage of development.
CHILDCARE & FAMILY / Little Leaps Daycare
A warmer welcome. A clearer next step.
The Little Leaps project brings a welcoming website together with a wider brand transformation: a new mascot, social media content, banners and supporting designs. Each touchpoint gives families another way to recognise and connect with the nursery.
Website & wider brand transformation in development
THE FOCUS
Make exploration feel welcoming, practical and reassuring.
THE EXPERIENCE
From an introduction to childcare to a fuller journey through the setting, its age groups and a visit enquiry.
THE STORY
A website as part of a bigger brand transformation.
Little Leaps is about more than the information on a nursery website. Its personality needs to come through wherever a family first encounters the organisation: a social post, a banner, a piece of printed material or a visit to the website. Our work spans those touchpoints, giving the developing brand a more connected expression.
Alongside the website, the work includes introducing a new mascot, developing social media posts and content, and creating banners and supporting designs. The mascot adds a recognisable character to the brand, while the wider creative work gives that character a place beyond the website.
The website brings this expression together with practical information for families. Age stages, venue content and parent guidance help people explore at their own pace; a visit enquiry provides a next step. The intention is a welcoming experience that feels connected to the brand families see elsewhere.
WORDPRESS MIGRATION
From WordPress to a purpose-built experience.
This project began with a WordPress website and has moved away from that framework. The change creates an opportunity to shape the website around its own content, visitor journeys and brand. Migration is part of the transformation described here; individual experiences may still be in development.
DESIGN SHOWCASE
A closer look at the experience.
Space for the design in context, from the desktop experience to the details on mobile.
IMAGE TO FOLLOWDesktop website mockup
IMAGE TO FOLLOWMobile experience
BEHIND THE EXPERIENCE
Design decisions that matter.
A sense of place
Dedicated venue pages and a photo-gallery experience provide space to explore the nursery environments. The design connects the wider organisation with individual settings.
Support for the next decision
Parent guidance, team content and a dedicated visit-booking journey give families different ways to explore and take the next step.
BEYOND THE WEBSITE
One identity, across the whole Little Leaps experience.
The wider brand work is part of this project, not simply a future possibility. It includes:
- Mascot development — introducing a recognisable character to support the brand’s personality.
- Social media — posts, content and creative designs that carry the Little Leaps identity into everyday communication.
- Banners and supporting designs — extending the visual identity into materials beyond the website.
IMAGE TO FOLLOWThe brand beyond the website
CLIENT PERSPECTIVE
The experience of working together.
TESTIMONIAL TO FOLLOW
A space for approved feedback, shared in their own words.